Leaders of the Sports World Nike - 1369 Words

Leaders of the Sports World Andrea M. Delvalle Etido Akpan Bus. 508 Strayer University Nike is the leader in sportswear and sporting equipment. It is a public company /major retail that was founded on January 25, 1964 as Blue Ribbon Sports. The company was headquartered in Oregon. It was founded by Bill Bowerman and Philip Knight. Philip Knight was a track athlete at the University of Oregon and his track coach, Bill Bowerman, helped him launch his idea. The company’s mission was to bring inspiration and innovation to every athlete in the world (help-us.nike.com). Bill Bowerman says that if you have a body, then you are an athlete. Bill and Philip’s vision was to help the world by making state of the art sporting equipment.†¦show more content†¦There are global marketing events that can be utilized to support the brand such as the soccer World Cup and The Olympics (marketingteacher.com). Soccer is the most popular sport in the world. Even if everyone in the world didn’t know about Nike before the Olympics and World Cups, they would certainly figure out sooner or later by wondering what the â€Å"check mark† stands for. Also, Nike and Apple have a collaboration and it worked out great for both parties. Nike is the leader in the sports world and Apple is without a doubt the leader in music and overall technology basically. On May 23, 2006 Apple and Nike announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative and complete genius, Nike+iPod products. This was a great idea. Apple is a great company that prides themselves on being a leader in the technology and music industry. I feel that Nike and Apple are the two of the most powerful companies on the face of the earth right now. No competitor is slowing either company down. The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod to connect you to the ultimate personal running and workout experience (Apple.com). The opportunities are seemingly endless with Nike. The only threats are themselves if they don’t keep working together brilliantly. Also, the otherShow MoreRelatedWhy Is Nike the Biggest Training Shoe Company in the World1222 Words   |  5 Pagesand the trend towards casual apparel. One of the most popular brands in the world is Nike. Competition is strong at all levels within the industry, especially among the leaders. However, Nike has successfully differentiated from these competitors. This essay will concentrate on what makes Nike shoes standing out from the rest. Starting from making running shoes, Nike had branched out rapidly into an assortment of other sports as well as leisure markets. The firm appealed to the market on the basisRead MoreNike Case Study1494 Words   |  6 PagesIntroduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the worlds leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities, was formedRead MoreNike954 Words   |  4 PagesNike. The Positioning statement of Nike is â€Å"For serious athletes, Nike gives confidence that provides the perfect shoe for every sport†. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. 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I have been played soccer since ten years and always wear Adidas and Nike so it is two companies I know very well. Then, when I was thinking about which companies I was going to choose, I wanted two multinationals and one American company and one European company. So Adidas and Nike was the best choice for me. Today, Adidas and Nike are the two leaders of the sports market and therefore live