Leaders of the Sports World Nike - 1369 Words

Leaders of the Sports World Andrea M. Delvalle Etido Akpan Bus. 508 Strayer University Nike is the leader in sportswear and sporting equipment. It is a public company /major retail that was founded on January 25, 1964 as Blue Ribbon Sports. The company was headquartered in Oregon. It was founded by Bill Bowerman and Philip Knight. Philip Knight was a track athlete at the University of Oregon and his track coach, Bill Bowerman, helped him launch his idea. The company’s mission was to bring inspiration and innovation to every athlete in the world (help-us.nike.com). Bill Bowerman says that if you have a body, then you are an athlete. Bill and Philip’s vision was to help the world by making state of the art sporting equipment.†¦show more content†¦There are global marketing events that can be utilized to support the brand such as the soccer World Cup and The Olympics (marketingteacher.com). Soccer is the most popular sport in the world. Even if everyone in the world didn’t know about Nike before the Olympics and World Cups, they would certainly figure out sooner or later by wondering what the â€Å"check mark† stands for. Also, Nike and Apple have a collaboration and it worked out great for both parties. Nike is the leader in the sports world and Apple is without a doubt the leader in music and overall technology basically. On May 23, 2006 Apple and Nike announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative and complete genius, Nike+iPod products. This was a great idea. Apple is a great company that prides themselves on being a leader in the technology and music industry. I feel that Nike and Apple are the two of the most powerful companies on the face of the earth right now. No competitor is slowing either company down. The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod to connect you to the ultimate personal running and workout experience (Apple.com). The opportunities are seemingly endless with Nike. The only threats are themselves if they don’t keep working together brilliantly. Also, the otherShow MoreRelatedWhy Is Nike the Biggest Training Shoe Company in the World1222 Words   |  5 Pagesand the trend towards casual apparel. One of the most popular brands in the world is Nike. Competition is strong at all levels within the industry, especially among the leaders. However, Nike has successfully differentiated from these competitors. This essay will concentrate on what makes Nike shoes standing out from the rest. Starting from making running shoes, Nike had branched out rapidly into an assortment of other sports as well as leisure markets. The firm appealed to the market on the basisRead MoreNike Case Study1494 Words   |  6 PagesIntroduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the worlds leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities, was formedRead MoreNike954 Words   |  4 PagesNike. The Positioning statement of Nike is â€Å"For serious athletes, Nike gives confidence that provides the perfect shoe for every sport†. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States andRead MoreCase Study - Nike: Spreading Out to Stay Together1343 Words   |  6 PagesCase Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American  multinational corporation  that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near  Beaverton, Oregon, in the  Portland metropolitan area. It is the world s leading supplier of  athletic shoes  and  apparel  and a major manufacturer of  sports equipment, with revenue in excess of US$24.1  billion in its fiscalRead MoreNike Marketing Strategy Review1044 Words   |  5 PagesMurad Tahirov Marketing Spotlight-Nike The Nike story begins with its founder, running enthusiast Phil Knight. In 1962, Knight started Blue Ribbon Sports, the precursor to Nike. At the time, the athletic shoe industry was dominated by two German companies, Adidas and Puma. Knight recognized a neglected segment of serious athletes whose specialized needs were not being addressed. The concept was simple: Provide high-quality running shoes designed especially for athletes by athletes. KnightRead MoreMarketing Strategies For Nike And Adidas1317 Words   |  6 PagesIn the business world, there are many forms of strategies that a company can utilize to develop their product or service into the market industry. Not having a strategic plan or goal can be very challenging. Therefore, it is vital to have an idea of the business because this can affect how the consumers and customers interact with your business. Within this paper, promotional and advertising strategies will be discussed for the sports apparel of Nike and Adidas. According to the research, promotionalRead MoreA Research Report On Nike1612 Words   |  7 Pages â€Æ' EXECUTIVE SUMMARY This situational analysis focuses on a world leading brand Nike. Firms undertake a situational analysis and planning process to identify and justify appropriate marketing opportunities for growth. This report provides an introduction to Nike with a background to the Company, its history and its product. This report also provides background data on the market, the product in more depth, its competition, the industry and the macro environment. A summary of the key findings fromRead MoreNike Case Answers1120 Words   |  5 PagesNike Case Answers– Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez, he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadership of Nike? Answer: Informal structures are the set of unofficial relationships between organization members. Potential advantages of informal structures: ââ€" ª Helping peopleRead MoreNike Versus Adidas1190 Words   |  5 PagesNike versus Adidas As companies decided to dip into new markets, they develop a marketing plan, review external and internal contingencies and complete a SWOT analysis on their organization and competitors. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. With Adidas and Nike being in the same market they have similar external contingencies, yet different viewsRead MoreWhy Adidas And Nike Is The Best Choice For Me1643 Words   |  7 Pageshistories. 1) Why Adidas and Nike? Two reasons lead me to make this choice. First of all, I am really fond of sport. I have been played soccer since ten years and always wear Adidas and Nike so it is two companies I know very well. Then, when I was thinking about which companies I was going to choose, I wanted two multinationals and one American company and one European company. So Adidas and Nike was the best choice for me. Today, Adidas and Nike are the two leaders of the sports market and therefore live

Should Children Be Exposed From Gender Roles - 973 Words

Should Children Be Exposed To Gender Roles? In modern day America there is an ongoing disagreement between people of all ages about the topic of gender roles in children. According to Barrie Thorne and Zella Luria, the word gender is used to refer to â€Å"cultural and social phenomena- divisions of labor, activity, and identity which are associated with but not fully determined by biological sex† (Sexuality and Gender in Children’s Daily Worlds). Whether or not young males should be able to play with stereotypical female toys such as dolls, and should girls be able to play with stereotypical male toys such as cars/trucks is a big issue that many people disagree on. Should it be acceptable in this modern time that children are almost forced to play and behavior the way that society believes is the social norm for that gender? All of these things happen everyday in the lives of children, and these things can be damaging to their personality, identity, and the way the vi ew others. While many people agree that young boys should be able to play with dolls and young girls should be able to play rough like boys do, there are also many people who disagree with this, and would not let their child play like the opposite sex child would. From the time children are born, there is a stigma surrounding what gender they are. Gender stereotypes exist for both males and females, and often children will be made fun of if they do not fit the stereotype or the â€Å"normal† behavior/ideas of anotherShow MoreRelatedHow Are Gender Roles Influenced?1410 Words   |  6 PagesHow are gender roles influenced? Gender roles are a stereotype of what society deems acceptable for boys and girls to behave. The social norms for young girls are for them to like dolls, kitchen play sets and pink, and young boys should like truck, building things and toys tools.(Golombok,1993) When the boys and girls do not match the typical roles they are seen as unusual. At an early age boys are to be seen as more aggressive and dominant and girls are to be seen as dainty and delicate. Some parentsRead MoreGender As A Man And The Role Of A Woman932 Words   |  4 Pages Many people define gender as the range of characteristics pertaining to, and differentiating between, masculinity and femininity. In modern and traditional society, gender is used to teach the â€Å"role of a man and the role of a woman†. The role of gender in adolescent literature dates back to the first kind of literature for children, oral folk tales. On the beaches of Greece, Homer told the tale of Odysseus. A Greek king, who was strong, fearless and wise; whom traveled great lands and fought manyRead MoreGender Roles And Gender Development1598 Words   |  7 PagesGender and sex are not synonymous, although they are often used interchangeably. Sex is a biological term and defined as â€Å"the categories of male or female of the sum total of biological attributes on which this distinction is based within a species† (Colman, 2009). Gender, however is a social construct and consists of gender role, gender identity and sexual orientation / preference. Gender identity is â€Å"a sense of awareness, usually beginning in infancy, continuing through childhood, and reachingRead MorePediatricians Recommend That Young Children Ages 21105 Words   |  5 PagesPhysical Compentencies Negative Pediatricians recommend that young children ages 2 to 5 should get 12 to 15 hours of sleep in 24-hour period. However, a study shows that children only get around 8.7- 9.5 hours of sleep in a 24-hour period. It is commonly noticed that children and even adults who do not get enough sleep become grumpy, overemotional, easily frustrated and have trouble concentrating. If, in a 24-hour period, 15 hours is required for sleep, the child is left with 9 hours. If 6-7 hoursRead MoreDo Schools and Mass Media Contribute to Stereotyped Gender Roles in Chinese Society?1586 Words   |  6 PagesGender role is defined as the social position and behavioral norm that is considered appropriate for an individual of a specific gender in the society (Liu, 2003). Every society has its unique culture and gender role is one of the products of a society’s history and culture. It is not set up by a single person within a short period, but by countless people in the society for thousands years. Paren ts started to shape their children’s gender by dressing and naming them according to their gender soonRead MoreThe Effects Of Animated Movies On Young Children1335 Words   |  6 Pageseffects of animated movies on young children. Animated movies are necessary source of fun for children also having an educational aspects. Characters in animated movies include females, males, animals and inanimate objects. At this point my knowledge of this topic is male and female characters’ roles are shaped according to our existing stereotypical role models in society. Animals and inanimate characters have characteristics like walking on two feet or speaking. Gender discrimination starts within theRead MoreStereotypes And Stereotypes Of Gender Stereotypes1588 Words   |  7 Pagesto rebel are not able to, is gender based stereotypes. One example of this type of stereotype is when gender roles appear in adolescence. The children that this stereotype effects are too young to rebel themselves and the people who believe in this stereotype, the older generation, are far too ignorant to try and help. In fact the older generation happen to only feed the stereotype by all but forcing the stereotype down the throats of the younger generation. Gender stereotypes are oppressing, restrictingRead MoreGender, Gender And Gender Roles1437 Words   |  6 Pages Gender roles play an important role in socie ty whether it is for good or for bad. These roles have been placed in society since the beginning of time. The term gender is socially created and it therefore categorizes men from women. How is gender defined, and what makes it different from the term sex? â€Å"†¦sex refers to the biological characteristics that distinguish women and men: sex chromosomes, reproductive organs, sex-specific hormones, and physical characteristics†¦Gender†¦ refers to the socialRead MoreTitle. Several Theories Have Arisen In Attempt To Explain1236 Words   |  5 Pagestheories have arisen in attempt to explain the development of gender roles. Sigmund Freud proposed one of the early theories of gender role development. Freud believed that gender role development was shaped early in childhood when children have intimate feelings for their parent of the other sex and resolve the conflict by identifying with the same-sex parent. While Freud may be correct that early childhood is a critical time period for gender role development, there is very little evidence for his theoryRead MoreSocial Construction Of Gender And Masculinity1689 Words   |  7 PagesThroughout childhood children are exposed to many factors, which may influence their actions and attitudes regarding the social construction of gender, specifically masculinity and femininity. Children’s attitudes are influenced by a variety of external sources, but are most strongly influenced by their home life and parents. Parents are responsible for nurturing and teaching children about multiple aspects in life, including gender norms; this occurs both consciously and unconsciously. One-way parents

Ku Klux Klan Black Panther Party free essay sample

Examines groups origins, political ideologies, leadership, racial views, publics attitudes, violence and social impact. Although the Ku Klux Klan and the Black Panther Party both employed violence to obtain their objectives, few similarities exist between the two groups. The Ku Klux Klan was committed to maintaining the status quo, white supremacy, in the communities in which it operated. Their objective was to suppress the activities of people of color, whom they perceived as threats to the established order. In contrast, the Black Panthers considered themselves revolutionaries. Their goal was to elevate the oppressed masses of African-Americans and to overthrow the existing political system. Thus, the Klan sought to restore a sense of power to whites, while the Black Panthers sought to gain a rightful share of power for blacks. The Ku Klux Klan is a name that describes two distinct groups of white racists in American history. The first Klan. We will write a custom essay sample on Ku Klux Klan Black Panther Party or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page .

Clinical Reasoning Cycle to Identify The Fall And Health Risk

Question: Discuss about the Clinical Reasoning Cycle to Identify The Fall And Health Risk Factors. Answer: Introduction: Clinical reasoning cycle or clinical judgment is the process used by nurses to collect cues of patients, process the clinical information, interpret the problem or patients condition, plan intervention, evaluate and reflect on the learning process. This process is important as it helps to identify the disease and health risk factors of patients and has a positive impact on patient outcomes. This process facilitates planning of appropriate intervention with support from best practice assessment tools and patient centered approach to care (Dalton et al. 2015). The report utilizes the clinical reasoning cycle process to identify the fall and health risk factors present in Leonard, a 65 year old man admitted to the hospital after falling at local shop. Based on this analysis, it discusses the best practice assessment tool used to deal with Leonard. Finally, the report highlights ways to ways to persons centered approach while providing care to Leonard. Identify Leonards falls and health risk factors using the clinical reasoning cycle Leonard, a 65 year old man came to the hospital after falling at a local shop. To analyse factors and health risk factors that lead to fall in the patient, the following steps is followed- Consider the patient situation- The case study of Leonard reveals he is an old patient admitted to the emergency department due to fall.Initial observation shows he has not sustained any fracture however his face and hip has been severely bruised. Collect information of patients- The result of initial clinical investigation shows that Leonard mainly has decompensated liver disease which occurs mainly because of deterioration in liver function of patients with cirhossis (Moreau et al. 2013). His presenting symptoms included dyspnea, lethargy, ascites and anorexia. He tends to be confused and disoriented with little attention to personal care. The past medical history of Leonardo revealed that he had alcoholic liver disease as he was heavy drinker consuming about 180g alcohol/day for years and his consumption for last month was 40g/ day which is above the normal limit of 20-25 g/day. Due to his alcohol dependence, other health complication is also observed in patient such as mental and behavioural disorder, limb oedema, urinary continence and regular falls (Rehm et al. 2013). Other health risk factor in patient includes industrial deafness, hypotension, anemia, decubitus ulcer on left leg and arthritis in the lower back. Process information- The diagnosis of decompensated liver disease in Leonard suggest that he is a heavy drinker because decompensated liver disease occurs only because of long-term excessive alcohol use in an individual. This is associated with symptoms of ascites (fluid in the belly), jaundice and confusion in patients (Mankal et al. 2015). Hence, the presenting symptoms of jaundice and ascites was seen in Leonard due to decompensated liver disease. Identify problem/s issues- After analysing the presenting symptoms and health related risk factor in Leonardo, it is understood that decompensated liver disease is a major health issue for patient. This creates risk of fall in patients and he needs immediate support to manage his daily living. Secondly considering his age and his deteriorating health condition, continous family support was essential for him. However, his wife has died and he has no children. His two sisters cannot be present by him during night, hence community support is extremely essential to manage him at home. Another issue affecting the health and well being of Leonardo is that his personal car has declined due to disoriented symptoms in patients. This has mainly occurred because of increase alcohol dependence which ahs affected his mental and behavioural condition. Hence, nursing support is also needed in this area to provide relief to patients. Establish goals- Considering the health condition of Leonardo, the main nursing goal is to reduce his risk of fall and decrease the symptoms of alcohol related disease. Take action- The main action needed to improve health of Leonardo is- To treat his deteriorating symptoms caused due to decompensated liver disease. To assess fall risk in patient and provide necessary support To assess his behavioural and mental disorder and address them To enhance his motor skills and meet nutritional needs. To address his disorientation and problem in planning task. Evaluate outcomes- Positive outcome will be identified by means of improvement in his overall symptoms. Reflect on new learning- Based on complication and issues faced in the process of planning care, nurse can reflect and learn new ways to improve nursing practice. Best practice assessment tool in relation to the case Leonardo who has been diagnosed with decompensated liver disease due to excessive alcohol use is suffering from mental and behavioural disorder. Due to his confused behavior and disorientation, it will be necessary for nurse to assess his mental status. The best practice tool for the assessment of mental status is the Mini Mental state Examination tool. It is an effective, reliable and most wide used screening tool used to assess the cognitive impairment particularly in older adults. This is necessary for Leonardo as he is a 65 year old cognitively impaired adult with past alcohol history. It would help to predict cognitive changes in patient and plan interventions accordingly. It mainly evaluates and assess seven areas of cognitive functioning and accepted sensitivity of the tool is high. The score obtained from the test will help to identify the impairment in executive functioning, abstract reasoning and visual perception of Leonardo (Baek et al. 2016). Hence, based on this score, adequate interventions can be determined for Leonardo. Leonardo has motor planning difficulties and his disorientation is a risk factor for fall. Fall can have a severe effect on Leonardo at such age. As he also needs support during mobilisation, it is necessary for nurse to assess his risk of fall on a regular basis. This can be done by means of Heindrich II Fall Risk Model which is an efficient tool to determine the risk for fall based on gender, mental and emotional status, symptoms of dizziness, medication effect and other risk factors (Zhang et al. 2015). The fall risk assessment by means of this tool is important in older adults like Leonardo because fall among older adults can occur due to multifactorial etiology like chronic illness, medication and other effect. In Leonardos case, this is necessary due to his past history of alcohol use, his present condition of decompensatory lung disease, disorientation and poor motor planning. The validity and reliability of the tool has been shown from large case control study in acute care f acility. The tool has sensitivity of 74.9% and specificity of 73.9% (Hendrich 2017). By this means of assessment, treatment of Leonardo can be aligned to reduce present risk factors of fall. Leonardo has been found to be anorexic due to which he has also been referred to a dietician. Nurse can use the Subjective Global Assessment tool to evaluate the nutritional status in patients during the treatment process. This is done by gathering information about the food intake, gastrointesitinal symptoms, weight changes and physical examination in patients by analysing subcutaneous fat, edema, muscular atrophy and ascites. However this tool is not reliable for cirrhotic patients due to changes in ascites and edema. Hence, anthropometric measurement can be used to evaluate nutritional status. Tricep skinfold and mid-arm muscle circumference also helps to evaluate nutritional status (Romeiro and Augusti 2015). Person centred approach to support Leonards right and follow professional obligations In relation to the case scenario of Leonardo, an old adult with multiple chronic condition, it is necessary to provide holistic care by focusing on the immediate clinical needs of patient as well as his basic right and dignity in care. Patient-centred approach will be important in providing treatment to Leonardo because it is a provision for holistic care which involves the patient in the care process to get the best outcome (Kitson et al. 2013). Therefore, as part of professional obligation, the main priority of nurse will be to manage nutritional imbalance in patient, stabilize fluid volume and vital signs within the normal change and administer appropriate medication to control edema and ascites (Runyon 2013). Apart from pharmacological and nursing intervention, Leonardos care will be done by effective interaction with patients to know their issues or attitude towards treatment. Based on their consent, treatment should be planned. This will keep the patient motivated and promote their involvement in care process too. Patients preference should always be kept in mind and they should be motivated to changes their habit and lifestyle (Osborn et al. 2014). By this approach, Leonardo may pay attention to his personal care needs. As part of delivery of nursing care, nurse will respect the value of patient and take account of his needs. Secondly, good communication will be needed to educate patients regarding self-care and moving with assistive device. This will ensure continuity within the service and establishment of therapeutic relation with patients (Starfield 2017). Conclusion The essay summarized the importance of clinical reasoning cycle, best practice assessment tool and patient centred approach to care by means of the analysis of the case study of Leonardo. This gave practical example regarding how patients risk factors can be analysed and processed to plan nursing intervention. Secondly, explanation regarding the best assessment tool for Leonardo suggests the importance of appropriate tool in examining physical and mental status of patients. On the other hand, patient centred approach helps in practicing in accordance with professional obligation and patients right during the care process. References Baek, M.J., Kim, K., Park, Y.H. and Kim, S., 2016. The Validity and Reliability of the Mini-Mental State Examination-2 for Detecting Mild Cognitive Impairment and Alzheimers Disease in a Korean Population.PloS one,11(9), p.e0163792. Dalton, L., Gee, T. and Levett-Jones, T., 2015. Using clinical reasoning and simulation-based education to'flip'the Enrolled Nurse curriculum.Australian Journal of Advanced Nursing, The,33(2), p.29. Hendrich, A. 2017.Fall Risk Assessment for Older Adults: The Hendrich II Fall Risk Model. [online] Available at: https://consultgeri.org/try-this/general-assessment/issue-8.pdf [Accessed 30 Apr. 2017]. Kitson, A., Marshall, A., Bassett, K. and Zeitz, K., 2013. What are the core elements of patient?centred care? A narrative review and synthesis of the literature from health policy, medicine and nursing.Journal of advanced nursing,69(1), pp.4-15. Mankal, P.K., Abed, J., Aristy, J.D., Munot, K., Suneja, U., Engelson, E.S. and Kotler, D.P., 2015. Relative effects of heavy alcohol use and Hepatitis C in decompensated chronic liver disease in a hospital inpatient population.The American journal of drug and alcohol abuse,41(2), pp.177-182. Moreau, R., Jalan, R., Gines, P., Pavesi, M., Angeli, P., Cordoba, J., Durand, F., Gustot, T., Saliba, F., Domenicali, M. and Gerbes, A., 2013. Acute-on-chronic liver failure is a distinct syndrome that develops in patients with acute decompensation of cirrhosis.Gastroenterology,144(7), pp.1426-1437. Osborn, R., Moulds, D., Squires, D., Doty, M.M. and Anderson, C., 2014. International survey of older adults finds shortcomings in access, coordination, and patient-centered care.Health Affairs,33(12), pp.2247-2255. Rehm, J., Samokhvalov, A.V. and Shield, K.D., 2013. Global burden of alcoholic liver diseases.Journal of hepatology,59(1), pp.160-168. Romeiro, F.G. and Augusti, L., 2015. Nutritional assessment in cirrhotic patients with hepatic encephalopathy.World journal of hepatology,7(30), p.2940. Runyon, B.A., 2013. Introduction to the revised American Association for the Study of Liver Diseases Practice Guideline management of adult patients with ascites due to cirrhosis 2012.Hepatology,57(4), pp.1651-1653. Starfield, B., 2017. Is patient-centered care the same as person-focused care?.Issues,2016. Zhang, C., Wu, X., Lin, S., Jia, Z. and Cao, J., 2015. Evaluation of reliability and validity of the Hendrich II Fall Risk Model in a Chinese hospital population.PloS one,10(11), p.e0142395.